Recruitment advertising got more expensive even as the labor market cooled. A recent recruitment marketing benchmark report, built on 302 million clicks and 27 million applications across nearly 1,200 employers, found that cost per application and cost per hire both rose sharply despite softer hiring demand. Spending more no longer guarantees hiring more.
Most hiring teams still buy job ads the same way they did a decade ago: post, wait and hope. According to the research Evolution of Programmatic Job Advertising by Madeline Laurano, only 34 percent of enterprise companies currently use programmatic job advertising.
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