Just as customers prefer purchasing from well-known brands, job seekers also only want to apply to companies that have a strong, reputable brand presence. That’s why, if you focus on your employer brand from start, it will help you to attract and recruit top talents easily. In this post, we’re going to share tips on how to enhance your employer brand, and use it as a part of your hiring strategy.
What Is Employer Brand & How To Use It As Hiring Strategy?
Every company has a reputation, not just for the type of products or services they provide, but also in terms of how they treat their employees. Simply put, your employer brand defines what kind of employer you are, why people should apply to your company, and why they should remain as a part of your team.
But how exactly do you use employer branding as a hiring strategy? It’s simple. When candidates view your company as a place where they can grow as individuals and also be recognized for their contributions, they will want to apply to vacant job positions in your company. In addition to this, job seekers want to be a part of a team that shares their values and views on working culture.
In other words, if you want to recruit top talent, you want to market yourself as one of the best places to work.
9 Employer Branding Strategies To Attract Top Talents
Building your employer brand doesn’t necessarily have to be a challenge. The important thing to remember here is that you want to attract the right talent for your team, and that means you want to attract candidates who will thrive in your company’s working culture and share the same vision and values. Here are some tips on how to attract and recruit top talent by enhancing your employer brand.
1. Streamline And Improve The Entire Hiring Process
Your hiring process plays a key role in how candidates will perceive you as an employer of choice. This is because all applicants, including those who have been selected and those who have been rejected, will share their feedback on your recruitment process.
This, in turn, will help future potential candidates decide whether they want to apply to your company. So, if you want to enhance your employer brand and attract top talent, you need to streamline and improve the entire hiring process. The easiest, and fastest way to do this is by using a smart, modern recruitment solution like Easy.Jobs.
With Easy.Jobs, you can organize your hiring process effortlessly with tons of advanced features. For instance, you can create a structured, recruitment pipeline to help you visualize each stage of your hiring process. You can communicate with candidates instantly, invite them to take assessments, or even set up remote interviews, and much more.
2. Create Branded Career Pages Or A Career Site
Of course, to build your employer brand, having a special branded career page and a stunning career site is absolutely necessary. With a branded career page, you can showcase what it might be like to work in your company and attract ideal candidates.
This is very easy to do with Easy.Jobs. You can easily build stunning career pages complete with your company colors, logos, favicons and much more straight from your dashboard. You can also add a cover photo, team photos and create your own image gallery to showcase important achievements, events, and much more.
In addition to this, if your company has a WordPress website, you can connect Easy.Jobs with WordPress to build your career page and manage your entire recruitment process directly from your WordPress dashboard. If your WordPress website has been built with the page builder Elementor, then you can use Easy.Jobs integration with Elementor to create a stunning career site without having to touch a line of code.
This way, by focusing your efforts on creating an informative and attractive career page or a career site, you can enhance your employer brand and recruit top talent for your team. Check out our detailed tutorial below to learn more about creating career sites with Easy.Jobs.
3. Write Highly Effective Job Descriptions
Never underestimate the importance of effective job descriptions. Ultimately, you can only recruit top talent if you can give them the right incentives to join your team. You need to be able to highlight the benefits of working at your company.
This goes beyond offering good, monetary compensation; candidates will want to know how flexible your working hours are, whether they can work remotely, and other benefits of joining your team. So, it’s important to write a highly effective job description that focuses on why candidates should choose you as their employer.
4. Be Transparent About Your Company Values
To recruit top talent by enhancing your employer brand, you need to be honest and clear about your company values. Consider your company’s vision, mission and objectives, and highlight these in your company profile and in your career pages.
In addition to this, you can host events or support causes that align with your company values. This will help candidates decide if they share the same values, which could ultimately lead to them to apply to vacant positions within your company.
5. Give A Clear Picture Of Your Company Culture
Another reason why creating a career page or a career site is important is because it gives applicants a clear picture of your company culture, which helps you build your employer brand.
Moreover, most people want to have a work-life balance. They want to be a part of a team that will help them grow both professionally and personally.
So, if you want to position yourself as a top employer of choice, you need to focus on improving your employer brand which you can do by showing applicants that you have an amazing, supportive and friendly company culture where your team members can thrive.
6. Turn Existing Employees Into Your Brand Ambassadors
Often, companies forget that their existing employees are the best source for building their employer brand. After all, your current team members have unique experiences and insights about your company. If you treat your team members the right way, you can turn them into ambassadors of your employer brand.
They can recommend your company to their connections, and give ideal candidates honest, credible information about what it is like to be a part of your team and why they should join as well.
7. Leverage Social Media To Connect With Candidates
Another easy way to enhance your employer brand is by sharing content on social media platforms. Usually, most companies simply share important announcements and news on social platforms.
For instance, you can write blog posts that are related to your industry and share them on social networks, and other relevant content that will be of interest candidates who want to work in related fields.
Moreover, you can leverage social media platforms to build your online presence and connect directly with candidates.
8. Build A Strong, Consistent Presence In the Industry
In addition to building your online presence, you should also be an active participant and a well-known name in the industry to enhance your employer brand. Be present during seminars, conferences and other important events taking place within the industry.
By establishing a strong presence in your industry, you will be able to further enhance your employer brand so that candidates know who you are and feel interested to apply to job opportunities in your company,
9. Check Feedback From Past Candidates & Employees
Improvement is an ongoing process, and employer branding is no different. With time, you may often have to make changes to improve your image as an employer in the industry.
The best way to do this is by checking feedback from both past candidates as well as previous employees. Often, employees and candidates leave feedback on sites like Glassdoor about their working experience. You can check their reviews to find new ways to improve your employer brand.
As you can see, employer branding is crucial for any recruiter if they want to attract top talent to their team. So if you want to hire the best people for your company, make sure to position your business as one of the best places to work by enhancing your employer brand with these tips and tricks.